World Breastfeeding Week

World Breastfeeding Week is an annual global campaign that brings together whānau, health workers, and communities to support and celebrate breastfeeding mothers.

This year’s theme, “Prioritize Breastfeeding: Create Sustainable Support Systems,” is a call to action to build lasting, equitable support for breastfeeding across Aotearoa and beyond.

Get Support
If you or someone you know needs breastfeeding support:

• Download the BreastFedNZ App to access tools, tips, and helpful information

• Call PlunketLine for free, 24/7, on 0800 933 922 for advice and breastfeeding support

• Talk to your midwife if you’ve recently given birth

• Reach out to your Tamariki Ora nurse for extra support and advice